New Insights: Participation Rate & Customer Behavior

You can now track how actively customers engage with your loyalty program through the new Participation Rate dashboard.

Key highlights include:

• Participation Rate – See the percentage of redeemers vs. all active customers.

• Redeemers vs. Non-Redeemers – Compare engagement with insights on purchases, repeat purchase rate, and average order value.

This update helps you better understand loyalty program effectiveness and how reward redemption impacts customer behavior.